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History Of Tanning

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Published: September 19, 2006

For decades, the appeal of a sun-kissed, bronzed glow has resulted in the increasing development of tanning salons and products throughout the world. It comes as a surprise to many that this multi-billion dollar industry was actually introduced by accident.

Fashion meets tanning

Credit the fashion industry for beginning this beauty trend. For centuries, pale skin was coveted. Women would use whitening powders and even went so far as to stay indoors with the curtains drawn to avoid the sun. Tans were something for the working class, who had no choice but to spend their time farming outdoors. Pale skin stood for fashionable prestige.

Then in 1923, French couture designer Coco Chanel was seen returning to Paris from a trip to Cannes with a dark suntan. Although she claimed it was accidental, it quickly grew fashionable to have a tan. Additionally, the looser clothing worn during the Jazz Age allowed more skin to be shown so women could easily show off a suntan.

Suntanned skin did not simply become the ideal standard of beauty for women; it actually shaped the way they spent their leisure time and determined the places where they vacationed. Beach tourism grew dramatically during the late 1920s and established itself as the best vacationing spot both in the United States and abroad.

Tanning turns sexy

By the 1950s, swimsuits had evolved from conservative, dress look-alikes to the sexy and risqué bikini. For some, the development of self-tanning creams and lotions at this time made the appeal of a fully tanned body more attainable.

Regardless of its growing popularity, though, tanning oftentimes required traveling, meaning it was a time-consuming and expensive beauty trend. Many people were restricted from seeking tanned skin until holidays and vacation time. This is why, for decades, tanning remained primarily a trend only the wealthy could maintain.

From beach bum to professional

The convenience of tanning was forever changed in the 1980s, however, with the invention of tanning beds and salons. Although it was still costly, women did not have to travel long distances to tan. In the winter months, as well as summer, and with any pigment of skin color, they could build and maintain beautiful dark skin. Even professionals, who kept busy schedules, could spend a few minutes at a tanning salon.

Today, the tanning industry has only continued to grow. With new developments in technology, sunless tanning beds have enabled people to target specific parts of their body while also significantly reducing the length of exposure time.

After more than 80 years of popularity, this is one trend that is not fading anytime soon. From a light tan to a darkened glow, any degree of tanning with any skin type is possible with sunless tanning.
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